What to Know Before Starting a Lash Business

Hey Gorgeous,

Starting a lash business can be exciting but also overwhelming. Knowing what to know before starting a lash business can save you from many missteps. With my years of experience, here are the essentials every aspiring lash artist needs to know.

Let me take you back to 2017 when I was fresh out of my first lash course—totally excited, totally ready… and totally unprepared for what lay ahead! There’s so much I wish I’d known back then. It would have saved me from endless headaches, long hours, and more than a few “Oops, guess I learned that the hard way” moments.

If you’re in the beginning stages of your lash journey, these are the lessons I picked up along the way that I’d love to spare you.

Here’s what I wasn’t taught but had to learn through trial, error, and a bit of hustle (and yes, they’re all packed into my own lash course now, so you don’t have to guess):

One thing that would have saved me so much frustration is understanding how humidity impacts lash retention. Humidity affects adhesive drying time, impacting retention and overall client satisfaction. Knowing how to manage humidity can be the difference between lashes that last and ones that… don’t. A few tricks? Keep a humidity tracker in your workspace and find the right adhesive for the climate. Getting retention right from the start is a total game-changer.

You can also achieve flawless lash retention with our essential Hygrometer! This tool provides precise humidity and temperature readings in your lash room, allowing you to adjust the environment for optimal adhesive performance. Place it close to your client for the best results!

Retention isn’t just about application; it’s about everything from client prep to proper aftercare instructions. I had to learn that building strong retention is about layering techniques—knowing which products work for specific lashes, adjusting adhesive depending on the season, and prepping clients’ lashes. Clients will notice and appreciate the difference, which brings them back to you time and time again.

Courses don’t always cover everything, and questions will pop up as you gain experience. A mentor who offers ongoing support makes all the difference in how confident you feel with each new client and lash set. I’ve designed my course to include that “after” support because I know how invaluable it is for new lash artists to have a place to turn to for guidance, advice, and encouragement.

Explore our in-person and online courses tailored to suit your needs and help you master the skills you’re excited to learn! Whether you’re just starting out or looking to level up your lash artistry, we have a course for you.

Check out our offerings today and find the perfect course for you at Lash Up Salon!

When I started, I didn’t realize the importance of lash prep! Prepping clients’ lashes properly ensures cleaner application and maximizes retention. And trust me, clients don’t know this unless we tell them. I now have a mini prep routine that gets clients ready and sets the stage for a flawless application. It’s these “small details” that make a big difference in the final result.

Handling difficult clients was one of my biggest challenges starting out. Whether it’s no-shows, late arrivals, or clients with sky-high expectations, I had to learn the art of setting boundaries early on. But it’s more than just saying “no”—it’s about finding the balance between professionalism and clear policies so that clients know what to expect and how you operate.

Back then, courses didn’t touch on anything related to business growth, and let’s be real—that’s half the job! I had to learn pricing strategies, client retention, and setting up systems that make my business sustainable. For anyone starting in this field, having a solid business foundation is just as important as knowing how to apply lashes. The course I offer now includes all the insights I wish I’d had early on!

Are you feeling stuck in your business? I’ve been there too. After years of trial and error, I’ve built a $60k-$70k/month lash business, and now I'm sharing all my insights with you in the BBA course. This isn’t just a course—it’s your roadmap to becoming the powerful, magnetic business owner you’re meant to be.

Getting my name out there was key, but social media is an art of its own. It took me years to figure out how to turn posts into booked clients. In a digital world, social media is essential for growing your client base, but it’s more than posting “before and after” photos. I’ve learned how to create engaging posts, captions that attract new clients, and visuals that tell a story. Social media is about showing up as a brand, so clients see the whole experience you offer, not just the lashes.

Ready to boost your beauty biz? Our 30-module Social Media Marketing Course is designed to elevate your online presence and drive real results! Led by a marketing pro with 7 years of experience, this course packs all the strategies you need for increased bookings and sales—without the overwhelm. Say hello to success and enroll now!

Policies are non-negotiable in this business! I quickly learned that setting boundaries upfront saved me from future headaches. Cancellation policies, deposit rules, and booking guidelines create structure and ensure clients respect your time. I help new artists set these standards in my course to help them feel empowered and in control from day one.

There’s a lot more to lash glue than meets the eye! From knowing how adhesives work to handling reactions or sensitivities, this knowledge is vital for any lash artist. I’ve spent years refining my approach, so now I guide my students in how to manage adhesives confidently and avoid the potential pitfalls.

The truth is, being a talented lash artist is only half the story. Running a successful lash business requires confidence, mindset, and business savvy. You’re not just providing a service—you’re building an experience, creating relationships, and running an empire. This mindset shift is everything when you’re ready to scale from artist to entrepreneur.

You can also book a free 30-minute business consultation with us to gain personalized insights, strategies, and advice tailored just for you! Whether you're aiming to boost client retention, streamline operations, or just get clarity on your next steps, this session is designed to help you unlock your business’s full potential.

Don’t wait—grab your spot today and start building the business of your dreams! Book Here

A big part of my success comes from building strong relationships with my clients. From their very first appointment, I’ve always made it a point to listen, connect, and treat them as part of my journey. 

Clients remember how you make them feel, and this connection keeps them loyal, builds your reputation, and brings in referrals.

Student Success Story: Learning with Confidence

Seeing my students thrive because they feel confident and well-prepared is the best part of my journey. Here’s what one of my students, Tima Moein, had to say:

“Definitely the most updated and relevant lash course I’ve done! Taught me a lot more than other lash courses have. Taylah is a beautiful trainer inside & out, you’ll always feel supported by her. Thankful I did the research to find such an informative trainer!”

Ready to Skip the Guesswork and Start Strong?

If you’re ready for a lash course that goes beyond the basics and covers everything I wish I’d known from day one, you won’t want to miss our Black Friday Sale. With up to 60% off all online courses, now’s the time to invest in a learning experience that gives you a real edge and prepares you for success from the very start!

Ready to Jump In? Grab your spot now and start your lash journey!

Love,
Taylah xx