Why Do I Keep Procrastinating and How Can I Turn Procrastination Into Purposeful Action?

Hey Gorgeous,

Let’s get real for a second—have you ever found yourself sitting there, staring at your to-do list, knowing exactly what you need to do, but somehow just… not doing it? If you’re nodding your head, I want you to know—you’re not alone, babe! We’ve all been there.

Here’s what I’m hearing a LOT lately (and let me know if this sounds like you too):

“I know what I need to do, but I just keep putting it off.”

“No matter how much I plan, I can’t seem to get started.”

“I feel overwhelmed by everything I need to do, so I end up doing nothing.”

Sound familiar? I thought so. And guess what? It’s totally normal! I’ve been there, and I’m here to help you get out of that rut. 

Wanna know how I turn procrastination into purposeful action?

How to Turn Procrastination Into Purposeful Action

First things first: procrastination isn’t always about laziness (even though it might feel that way sometimes). It's actually your brain’s way of dealing with overwhelm, fear, or even perfectionism.

Yep, that’s right—sometimes we put things off because we’re scared they won’t turn out perfectly or because the task seems just too big to handle.

But here’s the thing— procrastination is a signal, not a weakness. It’s your brain’s way of saying, “Hey, this feels too much right now.” Once you understand that, you can reframe how you approach it and turn it into something productive.

The first step to turning procrastination into action? Acknowledge it. This might sound simple, but it’s a game-changer.

Instead of beating yourself up for not doing the thing, take a step back and recognize what’s happening.

Procrastination is often highlighting areas where things feel unclear or overwhelming. Maybe you don’t know where to start, or maybe you’re feeling like you don’t have all the tools or info you need.

Whatever the reason, acknowledging it helps you understand the root cause.

Special Cheat: 

Ask yourself, “Why am I putting this off? What’s the real reason?” This can help you gain clarity and start tackling the issue head-on.

Once you’ve acknowledged the procrastination, it’s time to break it down. When a task feels overwhelming, it’s usually because we’re looking at it as one big, scary mountain to climb. But when you break it down into bite-sized steps, suddenly it feels way more manageable.

Here’s an example: Let’s say you’re procrastinating on launching your beauty business because the whole process feels massive. Instead of trying to tackle everything at once, break it down:

• Start by researching one aspect of your business.
  
  
• Then, create a simple list of things you need to get done.
  
  
• Focus on completing just one small task today—whether that’s ordering supplies or posting on social media.

By focusing on the smallest, most manageable step, you’ll start to build momentum, and before you know it, you’re halfway up that mountain!

Special Cheat: 

Keep a list of “mini-tasks” for each bigger goal. That way, whenever procrastination strikes, you can knock out a quick win and build confidence to keep going.

This one’s huge. Whenever you’re struggling to take action, ask yourself, “Why is this important?” Connecting your tasks to your bigger purpose will give you the motivation you need to take that first step.

Let’s say you’re putting off creating content for your beauty biz. Instead of focusing on the effort, think about the outcome: Creating engaging content will help you attract more clients, grow your brand, and achieve your dream of running a successful beauty business.

When you link even the smallest tasks to a meaningful goal, it’s easier to take action because you know it’s leading you somewhere important.

Special Cheat: 

Write down your “WHY” next to each task on your to-do list. This keeps your bigger goals front and center, so even the most mundane tasks feel purposeful.

Now that you’ve reframed your procrastination, it’s time to make the shift to purposeful action. 

This is where the magic happens, babe! Once you stop seeing procrastination as a blocker and start seeing it as a guidepost, you can use it to your advantage.

Instead of feeling stuck, you’ll start to take control of your tasks with confidence. You’ll realize that every small action you take is a step toward achieving your bigger dreams.

Once you’ve turned procrastination into purposeful action, the next challenge is keeping the momentum going. 

Here’s how:

1. Celebrate Your Wins – Big or small, celebrate every step forward. It’s important to acknowledge the progress you’re making, even if it feels tiny. This boosts your confidence and keeps you motivated.
   
   
2. Stay Consistent – Purposeful action isn’t about doing everything perfectly—it’s about showing up consistently. Even on the days when it feels hard, keep moving forward.
   
   
3. Find Accountability – Share your goals with someone who will keep you accountable. Whether it’s a friend, a mentor, or a coach, having someone to check in with can make a huge difference in staying on track.

If you read this far and you’re ready to make the shift from procrastination to purposeful action, I want you to know—you’ve got this. It’s all about taking small, meaningful steps toward your bigger goals. And when you do, everything starts to click.

And babe, when you turn procrastination into progress, make sure you DM me on Instagram so we can celebrate together! 🎉