How to Start a Lash Business From Scratch: A Beginner’s Guide

Hey Gorgeous!

If you’re wondering how to start a lash business from scratch, know that every successful business began with zero clients, zero followers, and zero bookings. Starting your lash business from scratch can feel like a mountain to climb, especially when you're staring at the big, scary zero—zero followers, zero bookings, and sometimes, zero clue about what to do next. If you’re feeling overwhelmed or lost, I’m here to tell you that every successful lash artist you see once stood exactly where you are now.

When I first started, it was just me, a handful of tools, and a dream. I didn’t have an audience or any bookings rolling in, and I definitely didn’t have a magic formula for success. But guess what? Those early days are what laid the foundation for the business I have today. And if I could go back, here’s what I’d tell my beginner self—and you!—to help make the journey a bit smoother. Let’s dive into the tips that will help you grow from zero to booked out!

How to Start a Lash Business From Scratch: Essential Tips

One of the most powerful things you can do when starting from scratch is to simply show up. Whether it’s posting on social media, chatting with potential clients, or honing your skills, consistency is the key that unlocks progress. And let me tell you, people notice consistency. Showing up day after day builds trust, and trust is what brings clients to your door. 💖

Think of it this way: every post, every interaction, every little effort is a step forward. Your audience may not find you overnight, but with time, your presence will grow. Remember, slow growth is still growth. Keep putting yourself out there, and soon, clients will start finding you—and they’ll appreciate that you’ve been there all along.

It’s so easy to get caught up in the numbers game—followers, likes, comments. I get it; we all want to see those numbers climb! But here’s the thing: true growth is about more than just metrics. It’s about the connections you make, the experience you build, and the value you bring to others.

When I first started, I was all about those numbers. But over time, I realized that my real growth came from the relationships I was building with my clients, the expertise I was developing, and the confidence that came from actually doing the work. So yes, numbers are exciting, but they’re only one part of the journey. Focus on growth that lasts—the kind that builds your business from the inside out.

Pro Tip: Engage with each follower like they’re already a client. The connections you make will pay off in ways that go far beyond your follower count.

Got your first booking? That’s HUGE! Gained a few followers who genuinely love your work? Amazing! Building a business from scratch means recognizing every little step forward. Each “small” win is actually a building block for your success.

When I started, I would celebrate every little milestone. Did my first full set? Celebrated. Booked my first regular client? Celebrated. These little moments of joy kept me going on tough days and reminded me that progress is still progress, even if it feels small. So don’t overlook those wins. Celebrate every achievement—it’s all adding up to something incredible.

The beauty industry is constantly evolving, and there’s always something new to learn. Starting with zero doesn’t mean you’re stuck there forever—it means you have infinite potential to grow. Take advantage of this phase by focusing on building your skills and expanding your knowledge.

When I first started, I dove into courses, practiced new techniques, and absorbed everything I could. It’s tempting to think you need to have everything figured out right now, but trust me—every day you’re learning is a day you’re becoming better at your craft. Embrace this stage, and don’t be afraid to invest in yourself.

P.S. My courses cover everything I wish I’d known from day one, and they’re designed to give you a solid foundation, so you feel confident and supported as you grow. 💖 You can check my in person and online courses that will fit your needs.

The journey can feel lonely, especially when you're just starting. But guess what? There’s a whole community of lash artists out there who are going through (or have gone through) exactly what you’re experiencing. Networking with other artists and joining communities can provide you with support, guidance, and inspiration. Plus, it’s a great way to share experiences and learn from each other.

Building relationships within the beauty industry can also open up unexpected opportunities. A shout-out from a fellow artist, a collaboration, or even just a conversation can help elevate your visibility and boost your confidence.

Here’s a little truth bomb: Success doesn’t come overnight, and that’s okay. Building a thriving lash business takes time, patience, and lots of perseverance. There will be days when you feel like you’re spinning your wheels, but remember, every step is part of the journey. Success is built through a series of small steps, lessons learned, and challenges overcome.

Instead of focusing on the destination, focus on enjoying the process. Relish in the journey of building something from scratch. Embrace the ups and downs. That’s where the real growth happens.

Weekly Content Ideas to Help You Stand Out (YOU CAN STEAL THIS! 😉)

Creating engaging content can be a game-changer for lash artists starting from zero. So here’s a quick weekly content planner to keep your followers engaged and build your online presence:

• Monday: Share before-and-after photos of your recent work to showcase your skills.
• Tuesday: Post a “day in the life” or “lash with me” story to give your audience a peek behind the scenes.
• Wednesday: Answer FAQs on your story or post, covering topics like pricing, booking policies, or lash care tips.
• Thursday: Share a client testimonial to build social proof.
• Friday: Host a mini giveaway or competition to encourage engagement.
• Saturday: Post your favorite lash set of the week, and share why you loved creating it.

Pro Tip: Don’t forget to use relevant hashtags and tag your location to increase visibility.

Summing things up

Starting with zero can feel intimidating, but let me tell you—it’s also incredibly empowering. This is your journey, and you’re building something amazing from the ground up. Every little step forward, every booking, and every post you share brings you closer to your dream.

P.S. Whenever you need a boost or some guidance, I’m here! My courses and community are built to support you every step of the way. 💖 

If you’re ready to take your lash business to the next level, check out our online courses designed to give you all the tools you need to grow with confidence.

Love,

Taylah xx