How to Attract Lash Clients and Stand Out

Hey Gorgeous,

Ever feel like you’re doing everything to attract clients, but all you’re hearing is crickets? chirp, chirp—I know how frustrating that can be. You’re putting in the work, posting on social media, offering killer services, but still, your schedule is looking way too empty for comfort.

Here’s the thing though—and this might surprise you—it’s not just about selling a service. Sure, great lashes, flawless brows, or glowing skin are important, but if you want to really stand out in the beauty industry, you’ve got to sell the experience.

You see, when clients book a beauty service, they’re not just paying for the result—they’re paying for how you make them feel. From the moment they step into your salon, they’re looking for an experience that makes them feel special, pampered, and like the best version of themselves.

So, how do you go from selling just another beauty service to selling an unforgettable experience that keeps clients coming back for more? Let’s get down to my top tips for creating an experience that will have your clients raving about you and telling all their friends. 💖

If you’ve been struggling to stand out, learning how to attract lash clients will help you grow your business and keep clients coming back.

Let’s start with the vibe. Setting the mood is everything when it comes to creating a memorable client experience. Imagine walking into a beauty salon that smells like lavender, has soft, relaxing music playing in the background, and an overall atmosphere that instantly puts you at ease. Doesn’t that sound dreamy?

Now think about the experience in your own space. How do you want your clients to feel the moment they walk through the door? Do you want them to feel relaxed and zen? Energized and ready to take on the world? Glamorous and red carpet ready?

Every detail counts, from the scent in your studio to the lighting and the music. Even the little things, like having cozy chairs or offering a complimentary beverage, contribute to the vibe. You’re creating a whole mood that complements your brand and makes your clients excited to be there.

Pro Tip: 

Choose a signature scent for your studio that clients will associate with their pampering time. A lavender or vanilla scent could evoke feelings of calm, while something fresh like citrus could energize your clients.

Why Personalising the Experience Attracts More Lash Clients

When clients walk into your salon, they don’t just want a service—they want to feel seen, valued and appreciated. Personalising their experience shows that you care about them as individuals, not just another appointment.

This can be as simple as remembering their favourite drink or asking how their last event went.

By adding those little personal touches, clients feel a stronger connection to your brand, which makes them more likely to become loyal, repeat customers. The more personalised the experience, the more your clients will rave about you to their friends.

Here’s a major truth bomb: Clients don’t want to feel like just another appointment. They want to feel special like you truly see them and care about their needs. That’s why personalisation is key to creating an unforgettable experience.

Get to know your clients. Ask about their favorite beverage, their skin concerns, or what’s happening in their lives. It’s those little personal touches that make a world of difference. Imagine a client walking into your salon and being greeted with, “Hey [Name], I made your favorite chai latte—let’s get you feeling fabulous today!” they'll be instantly hooked.

People remember the small things. Personalising their experience shows them that you’re not just providing a service—you genuinely care about them as a person. This level of care will turn a one-time client into a loyal, long-term one who sings your praises.

Pro Tip: 

Keep a small notes section for each client in your booking system where you can jot down personal details they share with you. That way, the next time they visit, you’ll know exactly what makes them feel special.

How to Use Emotions to Sell Beauty Services

People often make decisions based on how something makes them feel. When selling beauty services, focus on the emotional benefits your clients will experience.

For example, instead of highlighting the technical aspects of a lash extension service, focus on how it will make your client feel beautiful and confident every day.

By tapping into those emotions, you’re creating a deeper connection with your clients, one that goes beyond just offering a service. Clients are more likely to book with you when they feel that your service will positively impact their lives.

When marketing your services, it’s easy to fall into the trap of focusing solely on the technical details: “I do lash extensions,” “I offer microblading,” and “I’m a skincare expert.” While that’s all great, here’s the thing—you need to shift the focus from what you do to how your clients will feel afterward.

People don’t buy services; they buy feelings. So, instead of saying, “I do lash extensions,” say something like, “I help you wake up every day feeling beautiful and confident—no mascara needed.”

You’re not just giving your clients a service; you’re giving them the confidence to face the world with their best foot forward. Sell the feeling, not just the service.

When you highlight how your services will make your clients feel, you’ll attract clients who are more than just interested—they’ll be hooked.

Pro Tip: 

In your social media captions or marketing materials, always lead with the benefit of the service. For example, “Imagine waking up every day with perfect, no-fuss lashes—because you deserve to feel flawless every single morning.”

Selling an experience isn’t just about the service itself—it’s about how your clients feel emotionally connected to your brand.

 Think about the brands you’re loyal to. Chances are, they don’t just offer a great product; they make you feel something, whether it’s empowerment, confidence, or pure joy.

Your brand should evoke that same feeling. Share your story, your journey, and your “why” behind what you do. 

When clients feel connected to your mission and values, they’re more likely to trust you, book with you, and—bonus—tell their friends about you!

To really stand out, go beyond what’s expected. This could be anything from offering a complimentary hand massage during a facial to giving your clients a small thank-you gift after their appointment.

The extra mile doesn’t have to be costly or time-consuming, but it should feel like a thoughtful gesture that makes clients feel pampered. 

When clients leave your salon feeling not only beautiful but also valued, that’s when the magic happens. Those are the clients who will become your biggest cheerleaders. *wink*

It’s time to go beyond just selling a beauty service and start selling the full experience. When you create an environment where clients feel special, pampered, and emotionally connected to your brand, you’ll attract clients who are loyal, excited, and eager to tell their friends about you.

By setting the mood, making it personal, focusing on the feelings your services provide, and going the extra mile, you’ll stand out in a crowded beauty market—and build a loyal clientele that keeps coming back for more.

We hope this blog gave you more clarity on how to attract lash clients!

P.S. Ready to take your client experience to the next level? Join my Exclusive Workshop + Branding & Marketing Guide and our Online Master Brow Course where I’ll teach you exactly how to create an unforgettable beauty experience that keeps clients coming back time and time again!

Love,
Taylah xx