Content Ideas for Lash Artists

Instagram is the platform for lash artists to build their brand, connect with potential clients, and showcase their talent. With a bit of creativity and consistency, you can turn your Instagram feed into a powerful marketing tool that not only displays your skills but also attracts new clients.

So, what exactly should you be posting?

If you’re looking for inspiration, here’s a list of content ideas for lash artists that can help you grow your audience and attract new clients.

When it comes to showing off your skills, visuals are everything. Here are a few must-have post ideas to highlight your expertise:

1. Live Lashing Sessions
Let your followers see the magic unfold in real time. Post photos or short videos of your clients as you're lashing. This behind-the-scenes content not only gives insight into your process but also builds trust by showing the authenticity of your workday and the various treatments you offer.

2. Before and After Photos
A classic that never fails! Post-before-and-after photos to showcase the transformation your clients go through. Make sure you include a variety of styles to highlight the range of your skills, from natural sets to dramatic volumes.

3. Client Reviews & Testimonials
Sharing positive feedback from happy clients is one of the best ways to build credibility. Post testimonials and tag clients if they’re comfortable with it. This gives potential clients a clear picture of what to expect and builds social proof.

4. Retail Products
Don't just sell a service—offer products, too! Make sure clients know about the aftercare products you sell, like lash shampoo or conditioning kits. This not only boosts revenue but also positions you as a full-service expert.

Offering value through education shows clients that you’re more than just a service provider; you’re a go-to expert in lash care.

1. Lash Care Tips
Many clients might not know how to maintain their lash extensions, so why not share some tips? Create posts with easy, actionable advice on keeping lashes clean, using a lash brush, or avoiding oil-based products.

2. Lash Extension Trends
Keep clients up to date with the latest in lash fashion! Explain the benefits of popular styles and which ones suit specific eye shapes or preferences. Whether it's wispy, mega volume, or cat eye, show clients the options they have.

Getting your followers engaged is key to building a loyal audience. Here’s how to get the conversation started:

1. Share FAQs
Answer common questions about your services, prices, or policies. This saves clients from messaging you for basic info and serves as a handy reference. You could also save these FAQs in your story highlights for easy access.

2. Competitions and Giveaways
Everyone loves a good giveaway! Host a contest where followers can enter by liking, commenting, or sharing your post. Offer a free lash service, product, or discount as the prize to drive engagement and attract new followers.

Let clients see the person behind the brand! Personal content helps clients connect with you on a deeper level.

1. About Me
Tell your followers your story. What inspired you to become a lash artist? What are some of the challenges you've overcome? Sharing a bit about your journey can inspire trust and loyalty.

2. A Day in the Life
Share snippets of your daily routine. Whether it’s prepping your studio, mixing lash glue, or taking a coffee break, give your followers a peek into your work life. This adds a human element to your Instagram and makes your followers feel like they’re part of your journey.

3. Values and Mission
What does your business stand for? Whether it's client satisfaction, eco-friendly practices, or empowering women, showcase your core values. Clients love to support businesses that align with their personal beliefs.

Stay relevant by creating posts around the season or holiday of the moment.

1. Seasonal Promotions
Special occasions are a great time for promotions. Run themed discounts for holidays like Valentine’s Day, Halloween, or Christmas. Holiday promotions create excitement and can encourage bookings during both busy and slow seasons.

2. Themed Content
Whether it’s a spooky Halloween look or festive Christmas lash styles, get creative with themed posts that match the season. These types of posts are fun and make your profile look lively and relevant.

3. Seasonal Lash Styles
Highlight lash styles suited to the season. For instance, suggest bold, colorful lashes for summer festivals or subtle, sparkly lashes for the holidays. This keeps your offerings fresh and shows clients you’re on top of trends.

Having a plan makes it so much easier to stay consistent and keep your feed engaging. Feel free to adjust *shhhh*

Here’s a weekly content planner tailored just for lash artists to help you stay organized:

To make sure all your hard work pays off, here are some tips for getting more eyes on your posts:

1. Use Relevant Hashtags
Including hashtags like #lashartist, #lashextensions, and #lashgoals helps you reach people searching for those keywords. Don’t forget to include local tags, like #MelbourneLashArtist, so nearby clients can find you.

2. Geotag Your Posts
If you’re looking to attract local clients, geotagging is a must. Add your city or neighborhood to posts to make them discoverable to users searching for lash artists in your area.

3. Engage with Your Audience
The more you engage with your followers, the more loyal they’ll be. Reply to comments and DMs, ask questions in your captions, and encourage followers to tag a friend who needs lash services.

4. Use Stories for Quick Engagement
Instagram Stories are a quick and easy way to engage with your audience. Use polls, quizzes, and Q&A stickers to make your stories interactive. Don’t forget to save useful ones as highlights so new clients can find them anytime.

With this weekly planner and content strategy, your Instagram feed will be packed with valuable, engaging posts that show off your skills, connect with clients, and attract new followers. Remember, consistency is key—sticking to your posting schedule will help build your brand and keep followers coming back for more.

P.S. Ready to take your Instagram game to the next level? Check out my Gain More Social Clients Course, where I share tips, tricks, and strategies to turn your Instagram into a client-attracting machine!

P.P.S. And if you're ready to take your skills to the next level? Master the Perfect Brow Sculpt & Lamination with our Online Master Brow Course. This all-inclusive program has everything you need—brow mapping, waxing, sculpting, advanced dye techniques, and safe lamination, all taught through interactive lessons, hands-on practice, and personalized feedback. Plus, as a BONUS, enjoy a Social Media Marketing Course where you’ll learn our signature methods, how to start your own brow business and market yourself to clients. 

Love,

Taylah xx