Hey Beautiful!
If you're diving headfirst into the lash industry or already working your magic, you know just how wild the juggling act can be—managing appointments, crafting stunning lash sets, and keeping your social media game strong. It’s a lot, and if you’re nodding along right now, you’re not alone.
I've been there too. And after years of trial, error, and a few "oops" moments, I've found the apps and strategies that turned my business from frazzled to fabulous. So, let's skip the frustration and jump straight to the good stuff!
These best apps and social strategy for lash artists will help elevate your business and streamline your social media presence.
Why These Are the Best Apps and Social Strategy for Lash Artists
My Go-To for Show-Stopping Videos: InShot
We all know that video content reigns supreme 👑 when it comes to social media engagement. InShot is my personal favorite for editing those mesmerizing client transformation videos, lash tutorials, and candid behind-the-scenes snippets. It's simple, intuitive, and packed with features that make your content pop.
Pro Tip : Use trending audio and keep the edits clean. Let your work do the talking, without too many flashy distractions.
Why do I love InShot so much? It’s the versatility. One minute you’re adding music to a quick client reveal, the next you’re putting together a full-blown lash tutorial with voiceovers. This app makes your content look like you’ve got a professional video editor on your team when, really, it’s just you and your morning coffee.
Social Media Scheduling Made Easy: Planoly
Consistency is everything, but who has the time to come up with content every single day? Enter Planoly. This app lets you plan and schedule your social posts like a pro, so you’re not left scrambling for last-minute ideas.
Empowering Tip : Dedicate an hour on a lazy Sunday to map out your week’s posts. Trust me, this small step can make your life so much easier and give you more time for client magic.
Why is scheduling so important? Because when you’re knee-deep in lash glue, the last thing you want is to worry about today’s Instagram caption. Plus, scheduling apps like Planoly don’t just post for you; they give you a visual preview of your feed. We all know how crucial a cohesive aesthetic is for catching those scrollers’ eyes.
Imagine—no more rushed selfies at 8 p.m. or “I’ll post tomorrow” excuses. Your content game? Handled.
Client Booking? A Breeze with Timely
Wave goodbye to endless back-and-forth DMs and missed appointment details. Timely takes care of scheduling, sends out reminders, and even lets you keep track of client preferences. That means more time for doing what you love—lashing!
Quick Insight : Add a touch of personalisation to automated reminders. A simple "Can’t wait to see you for your next appointment!" makes clients feel valued and excited.
Why Timely? It’s user-friendly and comes with built-in features like payment processing and business insights. You’ll know which services are popular and which days are your busiest—all while keeping your clients’ booking experience seamless. And who doesn’t love a seamless experience? Happy clients mean loyal clients.
Picture-Perfect Photos: Lightroom Mobile
We know the beauty industry is all about visuals. Your photos need to wow your audience and showcase your talent. Lightroom Mobile helps elevate your images from ordinary to stunning with easy-to-use editing tools.
Insider Hack : Create a custom preset that matches your brand aesthetic to keep your feed looking consistent and professional.
Why Lightroom Mobile? Because lighting is everything. You can turn a dimly lit client pic into a bright, flawless post that screams “book me now.” And it’s not just about brightening—adjusting hues, sharpening details, and highlighting the perfect lash flick are what make your work stand out.
The Social Blueprint Lash Artists Need
Be Real & Relatable
Your audience doesn’t just want to see flawless lash pics—they want to see you. Share behind-the-scenes content, client stories, and a peek into your life outside the salon. It's the real, relatable content that creates trust and connection.
Don’t Just Post, Engage
Social media is more than just a one-way street. Take the time to respond to comments and DMs. Building a community where your followers feel seen and heard is the key to long-term engagement and loyalty.
Engagement goes beyond “thank you!” responses. Ask questions, start conversations, and create interactive polls in your stories. The more engaged your followers feel, the more likely they’ll stick around and become clients. It’s social media—be social!
Reels & TikTok Are Your Friends
If you haven’t dived into short-form video yet, now’s the time! Show off your process, share lash tips, or film some fun before-and-afters with your unique flair. Short videos are the quickest way to draw new eyes—and new clients—to your profile.
Why should you invest in Reels and TikToks? The algorithms love them. These platforms push short-form videos to a wider audience, meaning you could land in the feed of your future favorite client without any extra ad spend.
Stay Consistent Without Overwhelm
Don’t stress over daily posts; quality over quantity is key. Three solid, well-thought-out posts a week, paired with genuine engagement, can work wonders.
Consistency doesn’t mean burnout. It’s about showing up in a way that feels sustainable. Some weeks might see you posting five times, while others, it’s twice—and that’s okay. As long as you’re consistent in quality, you’re golden.
Hashtags That Work
Finding the right hashtags can be a game-changer. Use a mix of popular tags like #LashGoals and niche-specific ones like #YourCityLashTech. This strategy helps you reach the right audience without getting lost in the crowd.
Pro Tip: Keep a note in your phone with your go-to hashtags for easy copy-paste action when posting. It saves time and keeps your strategy consistent.
With these apps and strategies in your toolkit, running your lash business will be smoother, and your social media game will go from "meh" to magnetic.
P.S. Want to go even deeper into making your social media unforgettable? Check out my Social Media Success Course. It's brimming with tips and strategies tailored just for beauty professionals like you. 💫
Keep slaying, keep lashing, and know I'm here cheering you on every step of the way!
With love,
Taylah xx