Hey Beautiful!
The new year is fast approaching, and it’s time to take those big, bold goals off your “someday” list and make them happen. If hitting $10k months is on your vision board, then you’re in the right place. I’m going to break down five simple, yet game-changing power moves to get you there—backed by real talk, hard-earned experience, and that sprinkle of magic that only you bring.
So, are you ready to make 2024 your most profitable, standout year yet? Let’s dive into these must-know strategies that’ll transform your beauty business!
How to Implement $10k Months in Beauty Business Strategies
Get Intimately Familiar with Your Numbers
Numbers are the backbone of any successful business strategy, and while they might not seem as glamorous as a perfectly fanned set of lashes, they’re crucial to hitting those $10k months. Knowing your numbers means understanding how many appointments or packages it takes to reach your goal, how much each service contributes to your overall revenue, and what adjustments you need to make if your current structure isn’t cutting it.
Expand Your Insight: If a full set brings in $120 and fills up two hours of your day, consider what happens if you offer a $150 set with a little added service or a premium finish. Is it worth it in terms of time and client satisfaction? Dive into your average working hours, how many clients you can reasonably book without burnout, and how this aligns with your pricing. This clarity will empower you to make informed decisions on what you need to tweak—whether it's your prices, work hours, or services—to make that $10k target feel more attainable.
My Personal Take: “When I first started, I thought working more hours was the only way to earn more. Wrong! Once I mapped out my services and calculated how many clients I’d need, I realized I could earn more without adding extra hours by restructuring my pricing and services. Game-changer!”
Add Some Extra Spice to Your Services
Standing out in the beauty industry means offering more than just a basic menu. Diversifying your services not only keeps things exciting for your clients but also increases your income without doubling your workload. Think beyond the basics—can you add a lash lift for clients who want a low-maintenance option, or introduce brow lamination as an upsell?
Extra Ideas for You: Create seasonal or limited-time add-ons that create buzz and urgency. For instance, a “Holiday Glow Up” package during festive seasons or a “Spring Lash Revival” set with a touch of conditioning treatment. These curated packages encourage clients to splurge a little more and show off their new look to friends (aka your future clients).
Special Cheat: Roll out these new services with a fun social media announcement. Show the behind-the-scenes prep or post before-and-after shots to get your audience hyped.
Turn Your Client Experience Up a Notch
Clients might come for the lash extensions, but they stay for the experience. Your client’s journey starts long before they lie back in your chair—it begins when they book, and it continues long after they leave. Make every touchpoint count! Send a warm, welcoming confirmation message, create a soothing environment with your signature scent and playlist, and offer cozy details like blankets and a relaxing eye mask during their appointment.
Level-Up Tip: Consider what makes your service unforgettable. Can you add a small goodie bag with aftercare essentials or a handwritten thank-you note? These details might seem minor, but they make your clients feel valued and keep them talking about their experiences.
Client Love: “A client once told me, ‘Coming here is the highlight of my week.’ It’s those moments that remind you that you’re not just offering a service—you’re creating a safe space, a retreat, and a special experience.”
How you can Elevate Your Client Experience for $10k Months in Beauty Business
Making your clients feel special goes beyond offering great services—it’s about the full experience. From the moment they book to the post-service follow-up, adding thoughtful touches like personalized playlists, cozy blankets, and thank-you messages can turn one-time clients into loyal regulars. These small yet impactful details help build a consistent client base and elevate your earnings.
Make Social Media Your Bestie
If you’re treating your social media like a chore, it’s time to flip that mindset! Your Instagram and TikTok aren’t just digital portfolios; they’re the perfect platforms to showcase your personality, educate potential clients, and build trust. And let’s face it—clients don’t just pick a lash tech for their skills; they choose someone they connect with.
How you can Expand Your Reach: Dedicate time to plan content that balances work highlights, behind-the-scenes moments, educational tips, and those funny, relatable posts that make your audience feel like they know you. Keep your captions authentic—write like you’re chatting with a friend, not like a robot trying to sell something. The more real you are, the more clients will flock to you.
Engagement Reminder: Social media isn’t just about pushing content; it’s about starting conversations. Reply to comments, DM your followers back, and be genuinely interested in what they have to say. Clients love a beauty pro who’s approachable and relatable.
The Importance of Social Media Engagement for Achieving $10k Months
Your social media platforms are more than just a gallery of your work—they’re the window to your brand and personality. Engaging content that educates, entertains, and builds trust with your audience will help fill your appointment book. Share behind-the-scenes clips, tips, and real client stories to connect with potential clients who want more than just a service; they want a connection.
Create Exciting Promos & Packages
Who doesn’t love a good deal? Special offers aren’t just for major shopping holidays; they’re a year-round strategy for filling your books and boosting revenue. Experiment with “bring a friend” deals, “loyalty cards” for frequent visitors, or themed packages like “Date Night Ready” sets that include lashes and brow services.
You can Expand the Excitement: Limited-time offers create urgency, and they give hesitant clients the nudge they need to book. Even better, tailor these promotions to align with seasons or upcoming events to tap into the excitement. And don’t forget—when you run a promo, showcase it everywhere. Add it to your stories, pin a post on your feed, and include it in your booking reminders.
Here's a Quick Win Idea: Send a “January Glow Up” promo in your client newsletter, offering a discount for those who book in the first two weeks of the month. This simple strategy sets your new year off with a packed calendar and a nice revenue boost.
With these 5 power moves in your toolkit, you’re ready to tackle 2024 and make those $10k months a reality. It's not about reinventing the wheel; it's about taking intentional steps that align with your brand, resonate with your clients, and set your beauty biz apart. Keep showing up, keep perfecting your craft, and don’t forget to celebrate every win—big or small.
P.S. Want to dive even deeper into creating your $10k months? My Business Success Course is filled with actionable tips, strategies, and support to help you take your beauty business to the next level. ✨ Let’s make this your year!
Keep being the amazing beauty boss that you are!
With love,
Taylah xx